You Built a Coaching Business on Your Expertise. Now Get Paid to Say It From a Stage.
A 1:1 coaching program for established executive and life coaches ready to become paid keynote speakers, built by someone who's done it successfully for 30 years.
BOOK A DISCOVERY CALL
You got into coaching to make a difference.
You've got a point of view, a method, and a track record of changing people's lives one session at a time. But right now, your income and your impact is capped by your calendar. Every dollar you make requires another hour of your time.
Meanwhile, you watch other coaches - some with less experience than you - walk into a room, speak for 45 minutes, and get paid what you make in a month of 1:1 sessions.
You've thought about speaking. Maybe you've even given a talk or two. But you don't know:
- Who would actually book you
- How to turn your coaching content into a keynote that lands
- How the business side even works - bureaus, fees, pitching, getting rebooked
Most speaker coaches teach delivery. Nobody teaches you the whole thing - positioning, craft, and the business machinery that turns "I gave a good talk" into "I have a speaking career."
I've spent 30 years doing this.
NOW I TEACH IT.
I'm Jenny Evans - a professional keynote speaker, executive coach, and resilience expert with 30 years of working with Fortune 500 organizations. I've spoken on nearly every continent, for clients ranging from Pepsi, Microsoft and AT&T to ESPN, Starbucks and Nordstrom. I'm represented by over 20 major bureaus, and I've built and sustained a paid speaking career for three decades - not a side gig, a real business.
I built this coaching program because I kept meeting brilliant coaches - people with real expertise and a message worth sharing - who had no idea how to translate what they already do into a paid keynote career. The gap wasn't talent. It was a roadmap.
WHO THIS IS FOR
This program is built specifically for executive and life coaches who:
- Have been coaching for 3+ years and have a real track record, not just a certification
- Have a high-impact message - something audiences need to hear, not just a general topic
- Are ready to invest in themselves - financially and with real time - over 3 months
- Want to make more money and reach more people per hour than 1:1 coaching alone allows
THIS IS NOT FOR YOU IF
- You're brand new to coaching and still building your core expertise
- You're looking for a quick fix rather than a real 3-month investment
- You want someone to write your talk for you rather than build it with you
GET IGNITE FOR YOUR TEAM
Earn the Room. Earn the Stage. Earn the Booking. Make It Repeatable.
Most speaker training starts with "let's write your talk." We start earlier because a great talk with the wrong positioning still doesn't get booked.
Phase 1: Clarity Before you write a word, we get precise on who you're actually for, what problem you solve, why you're the one to say it, what makes you different from every other coach turned speaker, and what transformation you're really promising.
Phase 2: Craft We build the talk itself - message architecture, story selection, stage presence, how to read a room and adapt in real time, and how to recover when something goes wrong.
Phase 3: The Business Positioning, your bio, your reel, how bureaus actually work, and how to run a discovery call that turns interest into a signed booking.
Phase 4: Longevity The unglamorous but essential part: logistics, pre-event process, contingency planning - the systems that let you do this fifty times a year without falling apart.
By the end, you'll have:
- A one-page positioning brief that makes it obvious who books you and why
- A performance-ready keynote, tested and refined
- The bio, one-sheet, and pitch materials to start getting booked
- A real understanding of how the speaking industry actually works
WHAT'S INCLUDED:
Ignite Your Purpose is a plug-and-play corporate course designed to fit seamlessly into high-demand workplaces.
5+ Hours of Bite-Sized Video Lessons
Micro learning that fits into 15 minutes a day.
Interactive Action Guide
Exercises that connect purpose to real decisions and behaviors.
Micro Journal
Daily prompts that sustain clarity and confidence in 5 minutes or less.
Eudaimonia Wellbeing Assessment
A science-backed measure of purpose, progress, and potential.
Action Step Swipe File
19 ready-to-go Micro Habits to help purpose stick.
Total Value: $10,297
Corporate License: $397 per participant
Translation: This program pays for itself if it prevents even one key resignation.
What Organizations Are Saying
Real impact. Real results.
“Working with Jenny helped our leaders reconnect with purpose in a real, actionable way. She combines science with story to create ‘aha’ moments that translate directly into better focus, stronger leadership, and more meaningful results.”
– Christine S., Senior Director, Global Services Enablement & Products, Akamai Technologies
“Some people are game changers. Jenny Evans is a life changer. Ignite Your Purpose helped me rediscover my values, redefine my focus, and realign my work with what truly drives me. I walked away reenergized—with clarity and direction that’s still shaping my life today.”
– Stuart Meche, CAO, Universal Services
“Jenny just gets it. She has a remarkable ability to help people align who they are with how they lead. Ignite Your Purpose gave our team renewed energy, confidence, and a shared sense of what truly matters.”
– Andrea Alicoate, Director of Diversity & Engagement, City of Mesa, AZ
From Disconnected to Driven by Design
The clarity your leaders—and your culture—have been missing.
When teams reconnect to purpose, everything changes. Ignite Your Purpose transforms “just another day at work” into meaningful, measurable momentum. The shift isn’t subtle—it’s strategic, visible, and lasting.
Before: Running on autopilot, unclear on “why.”
After: Aligned, intentional, and energized by what matters most.
Before: Overwhelmed by constant demands.
After: Focused on high-impact work that fuels progress, not exhaustion.
Before: Disengaged teams waiting for motivation.
After: Purpose-driven performers taking ownership and leading with clarity.
This isn’t another feel-good session; it’s science in action.
Jenny fuses neuroscience, physiology, and behavior design into a 5-part framework that rewires how people think, work, and lead:
Body. Brain. Beliefs. Action. Purpose.
The result? Employees who show up with energy, lead with intention, and contribute at their highest level—turning purpose into your organization’s most powerful competitive advantage.
About Your Instructor
Meet Jenny Evans
Jenny Evans is a speaker, author, and performance coach who transforms the science of stress, purpose, and resilience into real-world results.
With over two decades of experience working with Fortune 500 companies, Jenny helps people perform better under pressure—without burning out in the process. Her approach blends neuroscience, physiology, and behavior design into practical tools that stick long after the session ends.
Jenny has equipped thousands of leaders and teams around the world to reconnect with what drives them, recover their energy, and create habits that fuel lasting success.
She’s shared her science-meets-humor style on stages across the globe and in publications like Forbes, Fast Company, and Inc., where she’s known for making complex research feel actionable, relevant, and energizing.
Jenny’s philosophy is simple:
You don’t need to do more, you need to work with your biology, not against it. Because when people rediscover purpose, performance follows.
Frequently Asked (and Critical) Questions
How long will this take?
What kind of results can we expect?
Will my team actually finish it?
What if my organization already does leadership training?
How is this different from other leadership or wellness programs?
How do I know it’s worth the investment?
When people lose purpose, burnout wins. When they reconnect to purpose, performance explodes.
Be the leader who gave your people their purpose back.
BRING 'IGNITE YOUR PURPOSE' TO YOUR TEAM