You Built a Coaching Business on Your Expertise. Now Get Paid to Say It From a Stage.

A customized 1:1 program for established executive and life coaches ready to become paid keynote speakers, built by someone who's done it successfully for 30 years.

You got into coaching to make a difference.

You've got a point of view, a method, and a track record of changing people's lives one session at a time. But right now, your income and your impact is capped by your calendar. Every dollar you make requires another hour of your time.

Meanwhile, you watch other coaches - some with less experience than you - walk into a room, speak for 45 minutes, and get paid what you make in a month of 1:1 sessions.

You've thought about speaking. Maybe you've even given a talk or two. But you don't know:

Who would actually book you
How to turn your coaching content into a keynote that lands
How the business side even works - bureaus, fees, pitching, getting rebooked

Most speaker coaches teach delivery. Nobody teaches you the whole thing - positioning, craft, and the business machinery that turns "I gave a good talk" into "I have a speaking career."

I'VE SPENT 30 YEARS DOING THIS.

Now I teach it.

I'm Jenny Evans - a professional keynote speaker, executive coach, and resilience expert with 30 years of working with Fortune 500 organizations. I've spoken on nearly every continent, for clients ranging from Pepsi, Microsoft and AT&T to ESPN, Starbucks and Nordstrom. I'm represented by over 20 major bureaus, and I've built and sustained a paid speaking career for three decades - not a side gig, a real business.

Speaking has always come naturally for me. I know that's rare, and I know it makes me one of the lucky ones - I found my purpose and my paycheck in the same place.

I built this coaching program because I kept meeting brilliant coaches - people with real expertise and a message worth sharing - who had no idea how to translate what they already do into a paid keynote career. The gap wasn't talent. It was a roadmap.

THE PROGRAM

Earn the Room. Earn the Stage. Earn the Booking. Make It Repeatable.

Most speaker training starts with "let's write your talk." We start earlier because a great talk with the wrong positioning still doesn't get booked.

Phase 1: Clarity Before you write a word, we get precise on your audience, what problems you solve, why you're the one to say it, what makes you different from every other speaker, and what transformation you're promising.

Phase 2: Craft We build the talk itself - message architecture, story selection, stage presence, visuals, how to read a room and adapt in real time, and how to recover when something goes wrong.

Phase 3: The Business Positioning, your bio, your reel, how bureaus actually work, and how to run a discovery call that turns interest into a signed booking.

Phase 4: Longevity The unglamorous but essential part: logistics, pre-event process, contingency planning - the systems that let you do this multiple times a year without falling apart.

By the end, you'll have:

The clarity on exactly who books you, and why
A performance-ready keynote
The bio, one-sheet, and pitch materials to start getting booked
A real understanding of how the speaking industry actually works

I NEED THIS PROGRAM!

WHO THIS IS FOR

This program is built specifically for executive and life coaches who:

Have been coaching for 3+ years and have a real track record, not just a certification
Have a high-impact message - something audiences need to hear, not just a general topic
Are ready to invest in themselves - financially and with real time - over 3 to 6 months
Want to make more money and reach more people per hour than 1:1 coaching alone allows

THIS IS NOT FOR YOU IF

You're brand new to coaching and still building your core expertise
You're looking for a quick fix rather than a real 3-month investment
You want someone to write your talk for you rather than build it with you

What My Clients Have to Say

Julie Homsey, Partner, The Speaker Exchange Agency

“You know the sign of a great speaker? They get asked back to speak time and time again to our clients. When we book Jenny, she is asked to speak again to the same client and our clients pass her name to other organizations. Her customized programs, whether virtual or in person, are always a crowd favorite. She delivers the tools to help people build resiliency, mindset, increase productivity and energy to take on our toughest challenges! We love working with Jenny as she always delivers and inspires.”

Angela Schelp, CEO, Executive Speakers Bureau

“We love partnering with Jenny! Not only is she the resiliency guru, but she walks-the-talk by being resilient and adaptable as a speaker. Jenny can deliver any modality whether it’s high-quality virtual or in-person, and she can pivot in a moment’s notice whether you need her within a matter of days or weeks. Jenny is a fantastic fit for ANY industry or group. Our clients always feel like she knows their industry and understands their specific stressors. Hiring Jenny is a no-brainer. I always know I’m going to make my clients extremely happy.”

Shelly Sharer, Senior Vice President, Sales, Worldwide Speakers Group

“Jenny is a dream to work with. She’s authentic, energetic, and super smart! Her virtual production value is extremely high and clients are blown away by the caliber of the experience. Our client audiences are completely sucked in, learning, and having fun. Jenny’s passion for her message is contagious. I would highly recommend her to anyone looking for a guaranteed A+ speaker experience!”

Niki Leondakis, President and COO, Kimpton Hotel and Restaurant Group

“Jenny was outstanding! Everyone loved her message as well as her presentation style. She was a perfect blend of being passionate, intense, funny and crystal clear with delivery. I can’t tell you how many people came up to all of us thanking us for the “gift” to them personally that Jenny’s presentation represented. People used words like “life changing”, “powerful”, “perfect timing”, “just what I needed” and “she’s a rock star”. She’s the best speaker we’ve ever had at our annual meeting!”

Listen, you could probably cobble together a decent speaking framework using AI and some trial and error.

But what you can't get anywhere else is 30 years of actually standing on the stages, sitting across from the bureaus, and living through every version of what goes right and what goes wrong.

That's not something you can prompt your way into.

It has to be lived first, then taught - and that's exactly the work I do: turning what's always been pure instinct for me into an actual system, totally customized to meet you where you are, and built from real rooms and real clients, not theory.

Frequently Asked Questions

What happens on the discovery call?

Do I need to already have a talk written?

What if I'm not sure speaking is really "me"?

How is this different from a general public speaking course?

What if I'm not starting from scratch, but still need help?

I've been coaching for less than 3 years - can I still apply?

Your Expertise Deserves a Bigger Room.

You've already done the hard part - building real expertise and a message that changes lives. The only thing standing between you and a stage is a roadmap.

Book Your Discovery Call